Getting the Right Settings for your Photography Business

What are the right Settings for Your Photography Business?

So you know how your shutter speed, aperture and ISO work together to get a proper exposure. Did you know that your business has 3 settings that you need to get right in order for your business to work properly? You gotta know WHY you are in business, WHAT you are selling and WHO you are selling to. They all work together just like the settings on your camera.

WHY you are in business. So why are you in business as a photographer? Obviously you love photography but why turn that passion into a business? Get clear on Why you are in business first so that the business works for you and not you working for your business! Look at what you want to put into the business and what you are hoping or expecting to get out of the business:

  • How much time you want to put in your photography business?
  • How much money do you want to get out of it?
  • What kind of creative outlet your are expecting this to be?
  • Are you looking for relationships with other photographers/clients?

Make sure to write this down somewhere so that you can stay clear while you make the other decisions in your business.

Packages & Pricing: What you are selling. This is your list of packages and pricing. Obviously you need to understand what is included in each package and the pricing. There is a bit of psychology included in figuring this out but the basics are to make them simple to understand, limit the choices to a few options and be strategic on your pricing. You should understand your own packages and pricing well enough to know your gross margin (how much money do you get to add to your business each time you do a session) and your gross margin per hour? Most photographers are surprised to find out that they are making MUCH less than they had thought and sometimes find out one package is making all their profit and others need a serious overhaul.

Who is your Target Client?

You aren’t selling to everybody

  •  in your area. You need to know a bit out who it is that you are selling to and what makes them stand out. what is their income level,  age group, or certain lifestyle, which your target clients all have in common and separates them from the others in your area. You should know those demographics but if you really want to market well and differentiate from other photographers, you need to understand and be able to communicate the benefits that your target clients are interested in you as a photographer. Don’t get stuck telling your clients how many locations, hours and images they get. Talk about why they care about those things (lots of good image to choose from, plenty of time to not be rushed, different backgrounds to be able to use the images for a few things this year).

You’ve got to get all these 3 things working together.

Go through see if the settings of your photography business is working . If these don’t work together, there is no amount marketing, hard work or effort that will overcome the friction created by these not working together.

If you got any questions, let me know, I would love to respond and good luck in your photography business in creating the value that photographers do out around the world.

Leave A Reply (29 comments so far)

  1. John Moselen
    4 months ago

    Nice one you sharing. this type of information are helpful.

  2. penis
    9 months ago

    This awesome blog is no doubt entertaining additionally informative. I have chosen helluva handy tips out of this blog. I ad love to visit it over and over again. Thanks a lot!

  3. justin bireber
    9 months ago

    You are my aspiration , I possess few blogs and occasionally run out from to brand.

  4. i love pron
    10 months ago

    EyTQ4h who has shared this great post at at this place.

  5. «link»
    4 years ago

    I am actually glad to glance at this website posts which contains lots of helpful
    facts, thanks for providing these kinds of

  6. As ong as you plan ahead and persist with trusted rental companies you
    can save a lot of money.

    4 years ago

    This is the occasion is very essential massachusetts dwi attorney too
    maintain proper sanitary and PH conditions. These are
    great ideas for all occasions.

  8. Janeen
    4 years ago

    When we state ‘nights’ this could (if your firm provides a 24-hour emergency
    callout service) really suggest ‘the center of the night’ if you are functioning the late-callout change.

  9. Jeanne
    5 years ago

    Yesterday i spent 300 bucks for platinium roulette system ,
    i hope that i will make my first $$ online

  10. viagra
    6 years ago

    152162 215952Hello. fantastic job. I did not expect this. This is a fantastic story. Thanks!

  11. 18775 804420Hey there! Fantastic post! Please do tell us when we shall see a follow up! 638463

  12. 759277 220390Thanks for the auspicious writeup. It in fact used to be a leisure account it. Glance complicated to far more delivered agreeable from you! Even so, how can we be in contact? 638128

  13. 755328 345701There is noticeably lots of cash to comprehend about this. I suppose you made particular nice points in functions also. 915790

  14. 266902 761455I believe one of your advertisings triggered my web browser to resize, you may well want to put that on your blacklist. 823914

  15. extra money online
    6 years ago

    176786 370010Following study a couple of of the blog posts on your own web site now, we truly like your way of blogging. I bookmarked it to my bookmark web website list and are checking back soon. Pls consider my web-site likewise and make me aware in the event you agree. 529247

  16. locksmith near me
    6 years ago

    243066 909909I like this weblog it

  17. 762199 811949Perfect just what I was searching for! . 326644

  18. Website
    6 years ago

    290045 534066Its wonderful as your other weblog posts : D, thanks for posting . 227172

  19. melanotan
    6 years ago

    138844 223085Produced to measure curtains

  20. oven repairs
    6 years ago

    353397 336287I always was interested in this topic and still am, thankyou for posting . 12308

  21. fitness program
    6 years ago

    19348 755847need to do 1st? Most entrepreneurs are so overwhelmed with their online business plans that 926833

  22. Descargar GTA 5
    6 years ago

    908551 403962I like this web site because so much utile stuff on here : D. 901196

  23. escort in las vegas
    6 years ago

    912311 253812I discovered your weblog internet site on google and examine quite a few of your early posts. Continue to sustain up the superb operate. I basically extra up your RSS feed to my MSN News Reader. In search of forward to reading far more from you later on!

  24. 670705 270086I appreciate you taking the time to speak about them with folks. 95324

  25. how to get lead
    6 years ago

    137904 391759This was an incredible post. Genuinely loved studying your internet site post. Your data was quite informative and valuable. I feel you will proceed posting and updating regularly. Seeking forward to your subsequent 1. 783761

  26. mike dillard leads
    6 years ago

    99945 262854Whoa! This weblog looks just like my old 1! It is on a completely different topic but it has pretty significantly exactly the same layout and style. Outstanding choice of colors! 501965

  27. 187786 488009Some truly nice stuff on this web website , I adore it. 187632

  28. ijwzgsvhc rurek wivuidk teti vxplireoteipmsu

  29. Bobby
    7 years ago

    I used to rent a room in one of those old houses on West Nicola. I love that so many peolpe have the patience to restore those old houses. I love the photos you took there. Beautiful.

Get Free Videos

We hate spam and believe those that send spam should be horse whipped. Your information is safe and secure. See our Privacy Policy.