Relocating your Photography Business

Are you Relocating your Photo Biz?

Maybe you or your spouse need to move because of work or family. Maybe your growing family needs a new house and you’re moving quite a distance from your old home. Myabe you just need a change of scenery.

I’m actually surprised how often this comes up for the photographers that I help. The biggest stress and concern I’m asked to deal with is how to get started in that new area when you don’t know anybody. You may be surprised but you HAVE to get the fundamentals of your business figured out and working together:

  • Why you are in business?
  • What you sell?
  • Who you sell to?

Before you moved, you knew these 3 things and if you were successful, these were working together. Moving gives you a chance to reconsider them and perhaps will require you to make some adjustments. When you move to a new target market, 2 interesting things happen:

Most of the time, Why you are in business stays the same. You likely have the same overall purpose and desire to run a photography business. The money might be a little different because the standard of living is different but usually it is a little different unless you are scaling your business up (getting bigger) or down (getting smaller). In any case, make sure you are clear on WHY you are in business in the first place.

Who you sell to is likely different and so you may need to change What you sell. Even if you are doing the same type of photography, you are likely selling to a different target market with different competition of photographers and a different level of pricing. Some photographers try to come and keep their exact same packages and after marketing for a while without success, they get frustrated. This is like moving from one location to another and keeping your ISO, shutter speed and aperture the same and expecting to keep getting proper exposure. Sounds insane, right? You have to adjust to the conditions of your business just like you need to adjust your camera setting to your location.

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  36. Lauriann
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    That’s a good question few have written about. I’ve relocated twice, and have had to start over twice in marketing my business. You are right, you have to change to match your target market.
    For me it’s taken over a year to get things rolling. By two years, I felt I was growing well and getting the clients I wanted.
    Right now I’m still in the ‘find my market’ nitch as I’m living in a very small town, but a resort town. How do I reach vacationers is my challenge.

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